Imagine you were the leader of an organization that is a spin-off of a current competitor. That competitor would have had to suffer hard in the past because your organization had violated basic rules you both share. Imagine that the only power you had is the power of words. Imagine that the most important asset you have is your credibility because the only product you have is a credo.

Image you had consultants who would prepare your decisions. Imagine that those consultants had prepared worst-case scenarios and a list of things you would never do because that would endanger your credibility. Imagine that among those things would be moves or the issue of statements that would compromise the relationship to your competitor.

Imagine that you would be considered as one of the brightest heads in your profession. Imagine that your organization even claims that you are always right. Imagine that you just cannot be fired.

Now you make a mistake.

Imagine that one of the core values of your organization is the ability to confess an error of jugdment. Imagine that nobody really believes in this claim of infallibility. Because it just does not fit to your core values. And it does not fit to your current failures. Imagine that you would not miss the opportunity to put an end to one of the biggest sustained delusions your organization suffers from. Imagine that you would be serious about your core values.

Imagine that a lack of intelligence would lead to the insight that life inside your organization is just like outside your organization: Trial. And error.